It all started with Sumit Batra and Jatin Mahendru, two fathers who simply wanted to create a safer home for the people they loved most.

Like many parents, they trusted the best cleaning products on the market. But when their little ones kept falling sick, they found themselves asking a difficult question:

Could the products meant to keep homes clean actually be doing more harm than good?

Having spent years in the homecare industry, they knew what went into many everyday cleaners. Harsh chemicals could leave behind invisible residues on dishes, countertops, floors, and the surfaces where children play, crawl, and families come together every day.

As they spoke to more parents, especially mothers, they realized this wasn't just their concern. It was a concern shared by countless families. Yet there were very few products that combined powerful cleaning with ingredients people could genuinely feel good about bringing into their homes.

That realization became the beginning of Kleenest.

Driven by science and inspired by nature, they set out to create cleaning solutions that never asked families to choose between effectiveness and safety. Using plant powered ingredients like coconut, sugarcane, and proprietary PhytoBoosters, they developed formulas that are tough on dirt, grease, and germs, yet gentler on the people and places that matter most.

Today, Kleenest is built on that same belief. Every family deserves a home that feels not just clean, but truly safe.